Japanese Value Honor And Family - 939 Words

To say the Japanese culture value family is an understatement. To say they value honor is a no brainer. What many don’t know is just how deep these values go, as well as how often they are reflected in their literature. In the past the Japanese valued honor, now they call it saving face in our modern times. Both terms mean the same thing and can be lost or earned almost the same way. The Japanese value honor and family, both are equally displayed in various works of literature. The Tale of the Heike gives prime examples of how the Japanese honor others and themselves. The tale also shows how the Japanese culture values family of their own as well as others. Honor, when one hears the word your chin rises and you’re eager to show your face. This is why today they use the term â€Å"saving face†. Japanese people ancient and modern are very big are bringing honor to one’s self and family. The Heike were considered great samurai in ancient times, today they are compared to businessmen. â€Å"The Japanese businessman is compared to a Samurai warrior† (Basics of Japanese Culture) like samurai they used a mask to hide their identity, only after a battle was the winner able to reveal his opponents true identity. This is done in business today when two business s come into negotiations neither know what the other truly wants. Only after usually nonverbal cues and various questions worded in ways to get their opponent to reveal themselves do they reveal the other business’s desires orShow MoreRelated Is there such a Thing as ÃÅ"ber-Culture Clash?1004 Words   |  4 Pageswhere we find Japanese culture strange and how our culture does not compare. A big example of this being a matter of respect and honor- a large part of Japanese culture that plays a part in their everyday life and to us Americans seemingly strange and unnecessary. It isn’t that we don’t have a concept of what honor and respect for our ancestors is, it is just that we don’t find a necessarily important aspect of our life to honor regularly; we don’t live in a culture where honor and family status is quiteRead MoreHiroshima, By John Hersey996 Words   |  4 PagesAmericans viewed Japanese as cruel and heartless people. This warped perspective caused the majority of American citizens to feel complacent about the use of the atomic bomb against civilians. Americans, in many ways, were blinded by their own ignorance to notice the severity of the destruction suffered by not only the city of Hiroshima but, more importantly, the people who lived there. The six testimonies in Hiroshima illustrate the s trength and optimistic attitude of the Japanese people. In thisRead MoreAmerican Americans From Hawaii And Around The World1733 Words   |  7 PagesImagine it is December 7th, 1941 and you are brushing your teeth to go to church, and then you hear the Japanese has bombed Pearl Harbor. Later imagine your family and friends who were Japanese American and religious leaders, local business owners and people who went to school in Japan being taken to internment camps. At this point they labeled all Japanese American citizens as enemy aliens and unable to serve in the United States Military. This all changed in 1943 and as soon as Daniel K. InouyeRead More Social Change In Japan Essay1582 Words   |  7 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The Japanese culture has allowed for very little diversity. This started very early in their history. The social controls used to eliminate diversity are the family, the power of gender, the poor treatment of minority groups, the corporate Japanese men tality, and the respect required by people in authority. However, due to globalization and the shrinking of the world, Japanese society is starting to make the change to diversity. The individualistic mentality sharedRead MoreInfluence of the Samurai on Modern Japanese Society Essay1730 Words   |  7 Pagesthese groups is more known or referenced than the Japanese Samurai. Originating in 646 AD, these Japanese warriors developed from a loose organization of farmers to the dominant social class in Feudal Japan. Along with their dominant military and political standing, the samurai brought with them a unique code or moral belief that became the core of Samurai culture. Because of this, the Samurai and their principles still affect modern day Japanese society with social customs today deriving directlyRead MoreJapanese Soldiers: The Samurai Essay659 Words   |  3 Pagesamazing. While this, landowners, also known as Daimio, hired samurai warriors both to protect themselves and to attack other daimyo. 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By the late 1800sRead MoreRenault, Carlos Ghosns Case Between Renault And Renault963 Words   |  4 PagesThe case analysis focus on a negotiation between a Japanese and French company. Renault and Nissan made a 50/50 joint venture, RNBV was established in 2002 to oversee the strategy of the alliance and the activities of both companies. At the time, Louis Schweitzer was the CEO of Renau lt and Carlos Ghosn the CEO of Nissan. Renault invested $5.4 billion in Nissan for 36.8% of the company; however, later Renault raised its stake to 44.4% and Nissan acquired only 15% in Renault for 2.2 billion euros.Read MoreChallenging the Notions of Loyalty in State of War by Thomas Conlan606 Words   |  3 Pagesand honor are of the highest value in the eyes of the samurai. This is a statement that many scholars and young educated persons believe to be true on the basis of assumption. Thomas Conlan challenges this preconceived notion of loyalty and honor in his book State of War by piecing together a much more difficult and situationally based definition of loyalty which differed depending on the samurai and by observing how times of war and hardship truly challenged an individual’s sense of honor. Read More samurai ethic in modern japan Essay1330 Words   |  6 Pagesreading this book it is my belief that it is important for Westerners to understand the seemingly st range concepts of Bushido, not only as a guide to events of the past, but as a primer for understanding the Japanese business mentality of today. The first thought that comes to mind when Japanese work ethic is hard working, no breaks, complete commitment to ones job. There may be a reason why Japan was able to rebuild their country so quickly after World War II, this reason is Bushido, the principles

National Relations and Mental Side Effects of War - 863 Words

The Cold war occurred around the end of the 19th century, it tightened the already strangling hold around the US and USSR (Russia) relationship. The two great nations came within seconds of launching an all out nuclear war on each other; the scene was observed by all and feared by all. The writer Joseph Masco says â€Å"It is important to recognize that this technical capacity to deliver overwhelming violence to any part of the world in mere minutes has relied on structures of the imagination as well as on machines†. In that time millions of citizens witnessed the tremendous power of a nuclear bomb going off in Japan; the simple thought of an all out war between the world’s two biggest countries put enough fear to stop time. Masco also argues â€Å"But if the bomb has been crucial to constituting US ‘superpower’ status, it has also produced a complex new domestic affective political domain†. After the US dropped the atom bomb on Japan, the nation was feared because of the massive power one bomb holds within itself. Now that two major countries harnessed the power of the bombs shook the very world to its core. If the US and USSR launched a full scale nuclear war everything would be leveled on the face of the earth. The cold war destroyed many people’s hold on sanity and reality because of the power of the nuclear bombs that were created; the shear strength just one holds can take a nation off the map. The Korean War pushed the bar on psychological warfare even further, for the wholeShow MoreRelatedThe United States Army s Mission Essay1562 Words   |  7 PagesThe United States Army exists to serve the American people, protect vital national interests and fulfill national military responsibilities. 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Trauma In 21st Century Health And Social Care Essay Free Essays

string(35) " intracranial force per unit area\." Traumatic hurts are a really serious issue for society. These types of hurts are one of the chief causes of decease in people aged 5-44 old ages in the universe today. They account for 10 % of all deathsin this age group and hence represent a large load to society in footings of premature decease and disablement. We will write a custom essay sample on Trauma In 21st Century Health And Social Care Essay or any similar topic only for you Order Now Approximately 10 % of people who come into an accident and exigency section have a head hurt and that is what I am traveling to concentrate my essay on. I will discourse current direction every bit good as new therapies and developments. I will besides discourse the complication that can originate from a traumatic encephalon hurt old ages after the initial hurt. Injuries to the caput include scalp lacerations, skull breaks, concussion or a traumatic subdural, epidural or subarachnoid bleeding. If a patient has arrived to the A A ; E section with multiple hurts, the precedence must be the air passage and guaranting the cervical spinal column is stable, so take a breathing and circulation before intervention can get down on a head hurt. Failure in resuscitation can take to hypoxia and hypotension.[ 3 ]It is of import to observe that intoxicant can impact the degree of consciousness in a patient so a blood intoxicant trial is ever a good thought.[ 4 ] Head hurts can be classed into two groups, closed caput hurts and perforating caput hurts. Closed caput hurts can be farther grouped into mild, moderate and terrible hurts. The Glasgow coma graduated table ( GCS ) is a graduated table used to measure the extent of the harm to the encephalon. Eye motor and verbal responses are tested for this graduated table. The scale scopes from 3-15 with 3-8 bespeaking terrible caput injury, 9-12 bespeaking moderate injury, and 15 indicating you know who and where you are, and that your motor and verbal control are unaffected.[ 5 ]After a traumatic caput hurt this trial is performed every half an hr until the patient reaches 15 on the graduated table. This trial classifies the type of head hurt but is non a replacement for a neurological test.[ 6 ] Most patients with a head hurt have mild hurts. Symptoms include sickness, a mild to chair concern and giddiness. Patients showing with a low hazard caput trauma merely necessitate a careful appraisal and some observation after. They normally do non necessitate a radiogram. However attention must be taken every bit much as 3 % of those who present with a mild caput injury can develop a more serious hurt.[ 6 ]Once the patient is discharged the following of family should be instructed to maintain supervising the patient and to wake the patient every two hours to see if the status has worsened.[ 6 ]Often patients with mild hurts to the caput have concussions. They are typically caused by a blow to the caput. The impact of the blow to the caput causes the encephalon to agitate inside the skull and this temporarily prevents the encephalon from working usually.[ 7 ]Not everyone who has a concussion will hold the same symptoms but a typical individual with a concussion presents with confusi on, non being able to retrieve what happened, sickness, light headedness and go throughing out. Most patients will do a complete recovery nevertheless in 30 % of instances post concussive syndrome can develop which normally lasts for 2-4 months. Symptoms include bleary vision, sleep perturbations, sickness, concern, giddiness or memory loss.[ 6 ]About 20 % of grownups who develop PCS will still non hold returned to work one twelvemonth after the initial hurt.[ 6 ] If the patient displays relentless emesis, memory loss, loss of consciousness, or if the practician suspects that poisoning of drugs and/or intoxicant has occurred so the hurt is a moderate hurt. A CT scan is deemed necessary is these instances. If the CT consequence is classified as normal, the poisoning is no longer present and the patient has been observer for a period of more than 8 hours, so the patient is deemed fit for discharge. If the patient is unfortunate plenty to hold a terrible caput hurt half of these patients will be dead or badly handicapped six months after hurt.[ 10 ]After a neurological test in a terrible caput trauma a CT scan is normally performed the consequences of which determine the following class of action. If a surgical lesion e.g an epidural haemmorage or an intradural haemmorage, is present the patient must undergo immediate surgery to repair the lesion. An epidural haemorrage occurs when shed blooding occurs between the dura affair and the skull.[ 8 ]Because of the little sum of infinite that exists between the encephalon and the skull any little addition in volume in the intracranial compartment causes force per unit area to lift dramatically. This addition can do farther encephalon harm. A hamorrage can do lasting encephalon harm or decease if left untreated.[ 8 ] If no lesion is present, the force per unit area volume position of the patient is checked. The force per unit area volume index is straight related to intracranial force per unit area. You read "Trauma In 21st Century Health And Social Care Essay" in category "Essay examples" It is of import to maintain intracranial force per unit area under control because the extent of the harm is straight related to the extent of the addition in intracranial force per unit area.[ 9 ]If these consequences are non normal fluids must be given. This prevents a lessening in intravascular volume and hence cardiac end product. A lessening in cardiac end product leads to a lessening in intellectual perfusion and hence an addition in intracranial force per unit area. Elevation of the caput, in patients whose spinal column is stable, increases venous return and therefore reduces intracranial force per unit area. Intracranial force per unit area must be invariably monitored and this has been proven to bette r the result for the patient.[ 6 ]This can be invasive as a investigation is entered in the encephalon to supervise the intracranial force per unit area. If there is increased intracranial force per unit area, it is of import the patient is put on O. Diuretic drugs are the drug of pick to cut down the intracranial force per unit area. A acute hurt normally consequences with a big intracranial force per unit area addition. This must be dealt with and besides the penetrating object must be removed. The object likely is non clean and as a consequence pathogens are introduced to the encephalon. The object is normally removed to cut down the hazard of infection. Before this occurs an angiogram is performed cut down the hazard of hurt to the vascular supply. In a traumatic encephalon hurt the cranial nervousnesss are frequently affected. The nervousnesss most frequently injured include the olfactory, fourth cranial nerve, facial and vestibulocochlear nervousnesss so it is of import to prove the map of all the cranial nervousnesss to guarantee they are in working order. Head hurt can be difficult to handle and what works for one patient may or may non work for another patient with a similar status. There are many new techniques and progresss out at that place. One of these is hypothermia or chilling the organic structure below the normal physiologic organic structure temperature. This chilling is thought to protect the encephalon from farther harm. Injury to the encephalon can originate unwanted metabolic procedures in the organic structure. Hypothermia may or may non forestall these procedures from taking topographic point.[ 13 ]It is widely debated whether this method produces arguments. There is deficient grounds as of yet to do this process modus operandi in a traumatic caput hurt.[ 11 ]Clinical tests have non reached unaminous consequences as of yet.[ 12 ]A survey published in 1997 showed that patients with a Glasgow coma graduated table of 5-7 on admittance benefited significantly with hypothermia intervention. However patients with a Glasgow graduated table of 3-4 did non profit from the intervention.[ 13 ]Preliminary consequences from animate beings have produced positive consequences.[ 11 ]12However old research used engineering that was non able to chill the organic structure fast plenty. Now new more rapid engineering exists to chill the organic structure to 33 grades with 20 proceedingss.[ 12 ]However there is an on-going test being undertaken by the Australian and New Zealand Intensive Care Research Centre. The test is a randomised controlled test and is presently in stage 3.[ 11 ] Sometimes it can be difficult to find the true extent of the damage.Only really late a new engineering was unveiled at a neuroscience conference to cover with this issue. ( November 15th -17th 2010 ) â€Å" The beauty of this system is it that it captures elusive shortages caused by a encephalon hurt that are non measured by traditional trials, Traditional proving methods, such as touching a finger to the olfactory organ or resiling a ball, merely do n’t capture the complexness of encephalon procedures. † ( Dr. Scott, a professor at The Centre for Neuroscience Studies at Queen ‘s. ) The kinesiological instrument for normal and altered making motions or KINARM appraisal station consists of a practical world system and a chair with robotic weaponries.[ 14 ]Patients are asked to execute a figure of practical trials like striking a ball with practical paddles.[ 14 ]On completion of the trials consequences are generated immediately by the computing machine, which show unnatural behavior.[ 15 ]â€Å" This system has the potency to make for the diagnosing of encephalon hurt what X-rays did for naming muscular and skeletal hurts, † ( John Molloy, President and CEO of Queen ‘s University ‘s PARTEQ Innovations. ) Once the practician understands the true extent of the harm the intervention and rehabilitation can be more successful. Progesterone was one time thought merely to be a female reproductive endocrine[ 16 ]but recent research suggests that it can protect the nerve cells of the cardinal and peripheral nervous systems after a traumatic encephalon hurt has occurred. It was besides shown to cut down redness and besides the limitation of the blood supply to the[ 16 ]encephalon after the hurt.[ 16 ]Progesterone is already known to be safe to utilize and has a low cost in production and can be used on a assortment of spinal and encephalon hurts.[ 16 ]It is expected that Lipo-Lutin will be widely used in traumatic encephalon hurt within the following few old ages.[ 17 ] It ‘s non merely the traumatic encephalon hurt itself the patient has to worry approximately but the after effects besides. Traumatic encephalon hurt was one time seen as an â€Å" event, † treated with some rehabilitation, it had no permanent effects on other organ system of the organic structure or cardinal nervous system. However recent surveies have shown that traumatic encephalon hurt should be treated as a womb-to-tomb chronic status. The universe wellness organisation defines a chronic disease as â€Å" holding one or more of the undermentioned features: it is lasting, caused by non-reversible pathological changes, requires particular preparation of the patient for rehabilitation, and/or may necessitate a long period of observation, supervising, or attention. †[ 18 ]On mean those who suffered a traumatic encephalon hurt had a seven twelvemonth life anticipation decrease.[ 19 ] After a traumatic encephalon hurt the patient can be up to seventeen times more likely to develop epileptic ictuss than the general population.[ 20 ]In 2008 a survey following patients who had a moderate to severe traumatic encephalon hurt for up to 24 old ages found that 9 % were having intervention for epileptic ictuss.[ 21 ] Post traumatic encephalon hurt patients frequently complain of slumber upsets. A survey in 2001 found that on norm of 3 old ages on after the initial hurt, 45 % of patients were sing disturbed slumber.[ 22 ]There is besides an additions hazard of clogging slumber apnoea in station traumatic encephalon hurt patients.[ 23 ]Patients enduring from this get terrible cardiac arrhythmias while they are kiping. Traumatic encephalon hurt may besides be a hazard factor for Alzheimer ‘s disease every bit good as other signifiers of dementedness. A traumatic caput hurt more than doubles the hazard. The more terrible the hurt, the more your hazard of undertaking the disease additions.[ 24 ]Equally good as being a hazard for Alzheimer ‘s traumatic encephalon hurt may besides be a hazard for Parkinson ‘s disease and once more the more terrible the initial hurt the greater the hazard.[ 25 ]. Traumatic encephalon hurt is a hazard factor for developing legion neuroendocrine disfunctions. These include hypothyroidism which can happen in up to 30 % of patients who suffered a moderate to severe traumatic encephalon hurt.[ 26 ]Gonadotropin lack occurred in 10-15 % of patients after the initial hurt[ 27 ]and hypothyroidism occurred in 5 % of patients post hurt.[ 28 ] A traumatic encephalon hurt can take to the development of legion psychiatric upsets. These include anxiousness upsets, OCD, depression, temper upsets and psychotic upsets.[ 29 ]A survey in 2002 showed that 50 % of those who had a traumatic encephalon hurt developed a psychiatric upset.[ 30 ] Sexual disfunction is frequently a ailment of station Traumatic encephalon hurt. This can happen in 40-60 % of patients.[ 31 ]Patients can frequently see incontinency besides.[ 32 ] Patients with a moderate to severe traumatic encephalon hurt frequently have additions muscle tone which can consequences in unnatural motions.[ 33 ]This can step in with twenty-four hours to twenty-four hours to twenty-four hours life. A survey in Toronto analyzing 900 stateless people showed that 58 % of the males and 42 % of the female participants had had a old traumatic encephalon hurt.[ 34 ]This suggests that the initial hurt may hold set off a serious of events which lead to the individual going homeless. This statistic proves the earnestness that is traumatic encephalon hurt non merely to the patient but besides to society. Having done this assignment I have come to the decision that a encephalon hurt must be treated specifically for each patient. Besides I realise the earnestness of an hurt like this non merely in the hours and yearss after the hurt, but old ages after. How to cite Trauma In 21st Century Health And Social Care Essay, Essay examples

Analysis of Nike by Porter Five Forces Model Essay Example For Students

Analysis of Nike by Porter Five Forces Model Essay Family name Bao First name Cheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago, the biggest athletic event in the world  ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only a world war among 32 national teams, but also a white war among several major sponsors. Concentrating on those big-name stars, spectators would easily find that Adidas and Nike became the largest winners among various brands, obtaining the sponsorship of 12 and 9 among the 32 teams respectively. Coincidentally, in the current athletic footwear market, Nike control the largest market share though facing enormous challenges from both existing and potential competitors. This essay will base on the Michael Porter’s Five Forces Model, analyze both the internal and external competitive factors of NIKE, unearth the deep secret for NIKE as the market leader, and look forward to the future athletic footwear market. 2. 1 The theory of Michael Porter’s Five forces Model The strategic management model and focal pointfocal point n. See focus. .. Click the link for more information. of this article is known as the Five Forces Model (Barney, 1996, p. 6). Its originator, Dr. Michael PorterThis article or section needs sources  or  references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. .. Click the link for more information. , University Professor at Harvard Business SchoolHarvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. .. Click the link for more information. , developed the tool for competitive advantage analysis within specific industries. As shown in the figure, the models core thought is proceeding from internal competition among the industry and comprehensively taking account of the external competitive factors, to have an insight into both the advantages and disadvantages of enterprise so as to make niche-targeting strategic plans. To recognize and clarify the main strength and weakness in the competition, I will use the Michael Porter’s Five forces Model as a master tool to launch the following analysis. 2. 2 The pressure from external It is a piece of fatty meat for many merchants due to the high yield of the athletic footwear market. Take Nike as an example, its Rate of Return on Sales = net income/revenue = 1486. 7 divided by 19176. 1 = 0. 07752. This ratio shows that Nike earns 7 cents for every dollar in sales(Annual Report of Nike, Fiscal 2009, p21). Yet is it really that easy for other investors to make profits ? To recognize the prospect of the athletic footwear market, the headmost four forces should be considered. At the first place, the threat of substitute products or services seldom exists so that it can hardly threaten the existing footwear market. The footwear is part of the daily necessities, and athletic ones are also obligatory and inevitable for sports. Even more important, diverse sports are in various need of sneakers, which results in the unshakable large amount of demand in athletic footwear market. Then, the bargaining power of the suppliers and customers should be thought over. For Nike, the bargaining power of suppliers is limited as it has vast raw material sources around the world. In fiscal 2009, the contract suppliers of Nike in China, Vietnam, Indonesia and Thailand manufactured 36%, 36%, 22% and 6% of total NIKE brand footwear, respectively(Annual Report of Nike, Fiscal 2009, p4). .ucef2aad90a9171f418dff5ccbd2b11af , .ucef2aad90a9171f418dff5ccbd2b11af .postImageUrl , .ucef2aad90a9171f418dff5ccbd2b11af .centered-text-area { min-height: 80px; position: relative; } .ucef2aad90a9171f418dff5ccbd2b11af , .ucef2aad90a9171f418dff5ccbd2b11af:hover , .ucef2aad90a9171f418dff5ccbd2b11af:visited , .ucef2aad90a9171f418dff5ccbd2b11af:active { border:0!important; } .ucef2aad90a9171f418dff5ccbd2b11af .clearfix:after { content: ""; display: table; clear: both; } .ucef2aad90a9171f418dff5ccbd2b11af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucef2aad90a9171f418dff5ccbd2b11af:active , .ucef2aad90a9171f418dff5ccbd2b11af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucef2aad90a9171f418dff5ccbd2b11af .centered-text-area { width: 100%; position: relative ; } .ucef2aad90a9171f418dff5ccbd2b11af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucef2aad90a9171f418dff5ccbd2b11af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucef2aad90a9171f418dff5ccbd2b11af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucef2aad90a9171f418dff5ccbd2b11af:hover .ctaButton { background-color: #34495E!important; } .ucef2aad90a9171f418dff5ccbd2b11af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucef2aad90a9171f418dff5ccbd2b11af .ucef2aad90a9171f418dff5ccbd2b11af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucef2aad90a9171f418dff5ccbd2b11af:after { content: ""; display: block; clear: both; } READ: Vegetarianism EssayEach one takes on a small proportion of the whole manufacturing, so that suppliers has limited bargaining powers. Similarly, due to the astronomical figure of customers, the customers of Nike also only has limited bargaining powers. Though Nike cannot wantonly raise the price of their products under stress of other competitors, the earning yield and its market position can hardly be influenced by the minority group of suppliers and customers. Another threat is coming from the potential new entrants. However, the high barrier to entry, as well as the limited remaining market share and market growth, gives rise to the flinch of other manufactors. With the lowest market share and lowest market growth, new entrants are just to keep the dogs as the BCG matrix shows(BCG Matrix, 1968). A brief utimateness can be drawn up that the destructive power outside the footwear industry hardly exists and can seldom influence the market share and profitability of Nike. 2. 3 The rivalry among existing competitors According to the Commerzbank Equity Research(28th Feb,2008), NIKE was the clear market leader, with 31% of the global athletic footwear market in 2007, followed by ADIDAS and PUMA, occupying 16% and 7% of the market respectively. It is true that NIKE is still the leader in the athletic footwear market though the challenges are enormous. According to the Black Book-Nike Reebok(Sanford C. Bernstein Co. LLC, 2001), â€Å"one of the company’s biggest competitive advantages is the focus, dedication and relative homogeneity of the manager team, though it is occasionally a weakness as well. Yet the truly crucial factors of NIKE’s competitive may be its edge. NIKE initiates and consistently executes the outsourced manufacturing strategy, which helps it to decline its factory cost and expand the scale of production. This is the main advantage of NIKE comparing with some local production facilities. In terms of sales, the ordering and distribution strategy induces the fluent g oods flow and few warehouse stocks of NIKE. And it will also lead to higher service levels, satisfied customers and efficient workforce (Werner Wagenaar, 2009). Meanwhile, the large amounts of adverting and promotion expense were as much as $2351. 3 million, $2308. 3 million, and $1912. 4 million in 2009, 2008, and 2007 respectively(Annual Report of NIKE, fiscal 2009), which helped NIKE to build a fantastic brand image and earn the support among the public. As contenders, other brands also have some incomparable advantages. For example, Adidas has implanted the brand image of local culture in the USA, and controlled the largest soccer sportswear market, which is far ahead of Nike. To maintain the role of market leader, Nike should not only hold its existing advantages, but also seed for breaks in advanced science and technology and formulate immediate and flexible strategies according to the changeable market, and 3. Conclusion To sum up, Nike has control the highest market share while the market growth is low, which means Nike is now at a position as a cash cow (BCG Matrix, 1968). Comparing with the internal rivalry among the existing competitors, Nike faces less stress from external. The threat of new entrants can hardly hurt the fundamental interests of Nike, as well as the suppliers and customers with limited bargaining power. However, it is also not easy for Nike to maintain the lead position in the athletic footwear market, as there exits lots of envious and powerful competitors. REFERENCES Barney, J. (1996). Gaining and sustaining competitive advantage. New YorkNew York, state, United States New York,  Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of .. .u8bb2984db5cfc9524020f0662311fb2d , .u8bb2984db5cfc9524020f0662311fb2d .postImageUrl , .u8bb2984db5cfc9524020f0662311fb2d .centered-text-area { min-height: 80px; position: relative; } .u8bb2984db5cfc9524020f0662311fb2d , .u8bb2984db5cfc9524020f0662311fb2d:hover , .u8bb2984db5cfc9524020f0662311fb2d:visited , .u8bb2984db5cfc9524020f0662311fb2d:active { border:0!important; } .u8bb2984db5cfc9524020f0662311fb2d .clearfix:after { content: ""; display: table; clear: both; } .u8bb2984db5cfc9524020f0662311fb2d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8bb2984db5cfc9524020f0662311fb2d:active , .u8bb2984db5cfc9524020f0662311fb2d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8bb2984db5cfc9524020f0662311fb2d .centered-text-area { width: 100%; position: relative ; } .u8bb2984db5cfc9524020f0662311fb2d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8bb2984db5cfc9524020f0662311fb2d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8bb2984db5cfc9524020f0662311fb2d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8bb2984db5cfc9524020f0662311fb2d:hover .ctaButton { background-color: #34495E!important; } .u8bb2984db5cfc9524020f0662311fb2d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8bb2984db5cfc9524020f0662311fb2d .u8bb2984db5cfc9524020f0662311fb2d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8bb2984db5cfc9524020f0662311fb2d:after { content: ""; display: block; clear: both; } READ: Emma EssayClick the link for more information. : Addison-Wesley. Bertalanffy, L. (1956). General systems yearbook, Vol. 1. Washington, DC: Society for General Systems Research. Porter, M. E. , Millar, V. E. (]985, July-August). How information gives you competitive advantage. Harvard Business ReviewHarvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and .. Click the link for more information.. G3(4), 151 Annual Report of NIKE, fiscal 2009. http://media. corporate-ir. net/media_files/irol/10/100529/AnnualReport/nike-sh09-rev2/docs/Nike_2009_10-K. pdf Boston Consulting Group analysis, 1968 , The Star, the Dog, the Cow and the Question Mark http://www. bcg. com/about_bcg/history/history_1968. aspx Commerzbank , Christoph Dolleschal, adidas, Equity Research, , 28 February 2008 Sanford C. Bernstein Co. LLC, 2001, Black Book-Nike Reebok: Changes Afoot. Bernstein Global Wealth Management, 1345 Avenue of the Americas, New York New York 10105-0096,United States of America